PowerSurge
Electric Performance Vehicles
EV brand launching a direct-to-consumer performance model.
Category
Automotive Brands
Date
Challenge
The launch generated interest, but conversions were underperforming.
Campaigns were driving clicks, but messaging lacked emotional impact and performance positioning. Cost per click was high, and the pre-order funnel failed to communicate product differentiation effectively.
Strategy
We repositioned the brand around performance and built a conversion-driven launch system.
We developed bold creative angles, launched a structured pre-order funnel, implemented retargeting sequences, and optimized audience targeting. Continuous testing improved engagement and reduced acquisition costs.
Results
4.2x
ROAS
$1.1M
launch revenue
38%
increase in pre-orders
Stop Sending Traffic to Pages That Don’t Convert
Let’s build a funnel system that turns clicks into leads, calls, and real revenue.
Experts
